How Innocent is moving beyond its fruit smoothies
For Innocent, 2015 was a year of innovation. Besides launching its own coconut water and its refreshment drink Bubbles, the brand has also added a new range of fruit and veg coldpress juices to its portfolio.
According to Helen Pomphrey, the brand’s UK head of marketing, it was a deliberate move to “launch products that really stretched the spectrum of health and wellness”.
To support this new focus, a TV campaign is launching this week showcasing its range of ‘super smoothies’, which include fruit, vegetables and seeds. This will be supported by digital, in-store activation and sampling, running Read full story ›
Source: Marketing Week
