By Lisa Lacy

Apple launched the tenth iteration of its flagship device recently, hoping iPhone X plus accompanying 8-series, will revive stalling sales of what is arguably the most iconic device of the century. However, it is the accompanying software update that has media players up in arms, The Drum probes further.

Apple’s software updates have caused much debate in the media industry as it helps block autoplay ads on macOS High Sierra using Intelligent Tracking Prevention (ITP) tools – a formidable plot development in the adblocking debate.

ITP also works by impeding the ability of website owners and adtech outfits to track users Read full story ›

Source: The Drum