By Tony Connelly

Football’s accelerating popularity in the US has laid the foundation for media outlets to snatch the throne as the cultural voice of the sport. KICK believes its partnership with ESPN FC and the unique approach it’s taking to covering Euro 2016 is a model that will allow it to succeed where so many others have failed.

The Copa 90-owned broadcasting platform has partnered with sports veteran ESPN for a 10 episode series that looks at Euro 2016 through a lens it believes will resonate with American audiences, helping to overcome the vast cultural and geographic differences that have Read full story ›

Source: The Drum