By Laurie Fullerton

The international world of shipping is an unlikely place to find a Facebook campaign whose popularity and success is based in part on its open sharing of both positive and negative news in this industry – where striking and killing a whale at sea turns into an opportunity. But, on doing so, Maersk took its time to join the social media world and be open about the incident and engage.

As a result, the strategy made the company one of the most widely read among international companies, even topping Disney, General Electric and the Ford Motor Company.

In 2011, Maersk Shipping line Read full story ›

Source: The Drum