By Tony Connelly

Viral videos by their very nature are a marketers dream and brands are increasingly trying to hop on the popularity of them for quick-fire marketing campaigns, although coming across genuine in doing so can be a challenge, a challenge which Kohl’s has risen to after following up on the Chewbacca mask viral video.

Earlier this week a mother’s video clip showing her infectious joy at trying on a Chewbacca mask became the most watched Facebook Live video ever.

The video showing Candace Payne’s hilarious laugh and genuine joy with her purchase quickly generated 101 million views and Read full story ›

Source: The Drum