By Jonathan Bacon

Shoestring marketing means being resourceful at every opportunity, squeezing value from existing assets and maximising investments through creativity and innovation. Restaurant chain Leon’s £10,000 ‘Lean and Clean’ campaign last year is an example of how this approach can pay off.

At the beginning of 2015, the business had 22 restaurants across London and three people covering its marketing and PR functions. Leon’s aim at the start of the year was to double sales of its breakfast items – a fast-growing segment across the café and ‘fast casual’ restaurant sector – and to raise brand awareness on social media. With these targets Read full story ›

Source: Marketing Week