How L’Oréal hopes its start-up investment can give it a digital makeover
Personalisation and “contextual commerce” are two of the bigger trends beauty giant L’Oréal is hoping to crack this year with a little help from the start-up industry after revealing the five winning beauty start-ups selected by the company for its first accelerator programme.
The programme is part of a joint venture between L’Oréal and start-up platform Founders Factory to tap in to the start-up’s “agile digital mind set” and see how the French company can replicate this across its own business.
The five companies selected- insitU, Preemadonna, Cosmose, Talify and Veleza – sit within two areas of focus Read full story ›
Source: The Drum
