How Lucozade Ribena Suntory is future-proofing its business as the sugar debate crystallises
In two years’ time the UK government could introduce new regulations around sugar levels that would force soft drinks companies to reduce the amount of the sweet stuff in their drinks or face paying the sugar tax. At Lucozade Ribena Suntory (LSR) the impending levy has sparked a flurry of product innovations as it seeks to ensure consumers keep buying its brands.
Creating lower sugar variants has been the tack of the majority of soft drinks producers that have long been battling changing attitudes to health. According to Mintel Global New Products Database (GNPD), 28 per cent of sports and energy Read full story ›
Source: The Drum
