By Natalie Mortimer

Digital marketing has clearly had a radical effect on how all brands sell their wares to consumers but one sector that has felt this the most is luxury, which has had to figure out a way to communicate with their audiences in a way that doesn’t destroy their core raison d’être.

Once shrouded in exclusivity thanks to glossy print ads and slick celebrity filled television spots, luxury brands such as Burberry, Michael Kors and Aston Martin have reached a turning point in their marketing strategies largely due to the rise of social media. While press is still an important part of Read full story ›

Source: The Drum