How luxury ecommerce brands like Mr Porter and Made.com are safeguarding themselves against Amazon
With almost $90bn in annual revenue Amazon is the most powerful online retailer in the world. Couple that with a penchant for gobbling up smaller companies to further its expansion aims and it’s no wonder the US business has got other e-tailers quaking in their boots.
One area in particular Amazon has made no secret of its plans to dominate is fashion. The business first signalled its intent in 2008 when it bought Shopbop followed by a $900m deal for online shoe and clothing company Zappos in 2009. Since then Amazon has ramped up its efforts partnering with model Read full story ›
Source: The Drum




