How Marks & Spencer could fashion a desirable new brand image
By Laura Tan
The retail world was hit last week with the announcement that Marc Bolland, chief executive at Marks and Spencer, was stepping down after six years in the role.
The news came after “disappointing” results for general merchandise, including clothing, with third-quarter sales dropping 5.8 per cent since last year; and as such wasn’t a huge surprise. But what does this mean for the M&S brand? Where does it stand after Bolland’s six year tenure, and what needs to be done to reverse the retailer’s fortunes?
Whatever the problem, it certainly isn’t food. Food has gone from strength to strength, and Read full story ›
Source: The Drum




