By Charlotte McEleny

Actor Anil Kapoor, famous for starring in films such as Slumdog Millionaire, discussed creativity at this week’s Spikes Asia, sharing the secret to creating content with enough value that people will pay for it.

He shared the stage with Sam Ahmed, Mastercard APAC head of marketing, to discuss a campaign that he was a part of for the finance brand.

Ahmed asked Kapoor how many brands struggled to get traction with free content while he was able to charge for his.

“Even I was ready to entertain for free at the start. Once established and I had made the Read full story ›

Source: The Drum