How McDonald’s brand turnaround is starting to take shape
By Seb Joseph
McDonald’s sales in the US edged up in its latest quarter for the first time in two years, suggesting it’s found the right recipe to tempt more people back into stores worldwide.
The fast food feeder’s problems are well documented; from its failure to register with enough millennials to a lack of hot new products, McDonald’s uphill battle has been compounded by its struggle to dispel its image as the poster child of fast food. But there are signs of green shoots of recovery.
Shares of the company jumped around 7 per cent on yesterday’s (22 October) positive earnings release that saw Read full story ›
Source: The Drum




