By Natalie Mortimer

Millenials are one of the most closely watched generations. Tech savvy and time starved the cohort of today’s 18-34 year olds are the driving force of disruption across media, fashion, technology and the economy, and the reason why broadcasters such as MTV, Radio 1 and Channel 4 are having to adapt their content strategies to engage them.

For MTV this meant that while linear TV is still working for them (ratings were up six per cent internationally this year) the shift to mobile and other devices means that its audience is accessing TV content on their own terms.

“The key thing for Read full story ›

Source: The Drum