How much does it cost to advertise on UK TV? Here's what Channel 4, ITV and more charge for slots
As the likes of Facebook continue to muscle in on UK TV ad spend, The Drum takes a look at how much it actually costs to buy a slot on some of the UK’s most popular channels.
Last week Facebook unveiled a set-top TV app to host video content in a move that could soon see it compete with platforms such as YouTube as well as traditional TV channels.
While TV remains a central part of the mix, there’s no denying that digital ad spend is leapfrogging it at a superheated pace, and eMarketer predicts that by 2020 <a target=_blank Read full story ›
Source: The Drum
