By Ian Burrell

On the southside of Dublin in a Georgian square that was once the address of Oscar Wilde and WB Yeats, a small but fast growing digital company aims to unlock the formulae that determine how articles perform on social media.

NewsWhip, barely six years old, has accrued a vast pool of historic social media data which it believes holds insights that can return to news publishers the control over their content which, at great financial cost, they lost hold of when rushing to follow readers into the uncharted territories of the new platforms of modern communication.

It has built digital tools – Read full story ›

Source: The Drum