By Sarah Vizard

In its second quarter results, announced yesterday (22 December), Nike saw ecommerce sales growth accelerate to 50% (from 46% the previous quarter). Some of that growth comes from expanding the markets where it offers online sales – over the last three months it has added Canada, Switzerland and Norway and it plans to expand to Mexico, Turkey and Chile over the next quarter.

However, Nike’s CEO Mike Parker, speaking on an earnings call, said it is not just down to expansion. He highlighted that the rollout of Nike.com drives “great energy” across the business and gives consumers access to “the best Read full story ›

Source: Marketing Week