By Mindi Chahal

When Metro Bank opened its doors in 2007 it was the first high street bank to launch in the UK for 100 years. Eight years on and its founder and former chairman Anthony Thomson is doing it all again, this time with mobile-only Atom Bank.

Both banks have been built on the killer insight that customers want value beyond price, which many of the traditional players in the market seemingly overlook. “It’s [about] understanding that nobody cares about banks, they just care about banking,” says the former marketer. “They want to get what they need quickly, easily and painlessly, and if Read full story ›

Source: Marketing Week