By Jonathan Bacon

Carl Pei, at just 26 years old, revels in the role of the outsider. The co-founder of startup smartphone manufacturer OnePlus, shares a market with some of the world’s biggest brands, but as he meets Marketing Week at Mobile World Congress in Barcelona, the contrast between them is stark.

In the first of a series looking at successful marketing on a shoestring, Pei explains how he is shaking up an industry of giant brands with almost no budget.

“There are so many inefficiencies at Mobile World Congress,” says Pei. “You can see the world’s largest [product] booths, but the Android manufacturers Read full story ›

Source: Marketing Week