By Natan Edelsburg

Playbuzz is the latest social content platform enabling TV networks to build buzz around their shows in a big way. Most recently they partnered with MTV for the VMAs to create Swiper, an easy way to vote via swipe for your favorite performance.

Playbuzz has created a powerful formula that makes it easy for TV brands to create shareable content experiences around TV shows, “that helps build anticipation,” according to Cofounder and CEO Shaul Olmert. Besides MTV, HBO (Game of Thrones), Major League Baseball, Fox Sports, CNBC are all using the platform.

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Source: The Drum