How Posterscope is bringing Doom to your doorstep using Twitter and OOH
To mark the return of video game Doom, out of home (OOH) advertising group Posterscope is leveraging Twitter data to inform OOH ad buys, making sure Doom reaches the right people, at the right time, in the right place.
Working with location analytics company Locomizer, the company located and listened to gamer-related chat on Twitter to discover where, in the real world, its target audience gathered in volume.
Matt Knowles, client manager at Posterscope and Brad Gilbert, senior strategic manager at the firm, told The Drum that they were briefed with finding a ‘lad’ audience with an interest in gaming, and then Read full story ›
Source: The Drum
