How programmatic, YouTube and mobile search are boosting Google’s revenues
By Sarah Vizard
Revenue rose to $17.7bn, with the search giant claiming that total would have been even higher if it weren’t for currency fluctuations. Profits climbed to $3.93bn, from $3.35bn a year ago.
Google said ongoing momentum in its core search business, particularly in mobile, was complemented by significant growth in YouTube revenues. The company also claimed it is also benefitting from the shift to programmatic as more brands test out the new technology.
Speaking on the company’s earnings call, chief business officer Omid Kordestani said: “Our performance really reflects the fact that we have a diverse set of products that are doing well. Read full story ›
Source: Marketing Week




