By Ronan Shields

There are four key areas of focus for publishers eager to make the most of the $9bn a year programmatic media buying space, but few are currently doing so with great success, according to a report from the Boston Consulting Group.

The outfit, which researched the programmatic strategies of 25 publishers from across the globe, with Dominic Field, a partner at the Boston Consulting Group, claimed only a tiny minority are making the most of the opportunity posed by the technology at present.

The report – named ‘The Programmatic Path to Profit for Publishers’ – identified the following key areas for publishers Read full story ›

Source: The Drum