By Rob Hall

To accompany the new film series Man About Asia, The Drum is asking some of the region’s top marketers to share their local knowledge. Here Rob Hall, general manager of Open Thailand, offers advice on where marketers should base themselves in a region so vast, diverse and potentially overwhelming.

In my experience there has never been a formula for choosing the right opportunity in Asia, but I do think there are some fundamental guiding principles that can certainly help you make your decision. To be honest some of the best choices I’ve made were less through planning and more through fortunate Read full story ›

Source: The Drum