How should advertisers fight back against ad blockers?
My last blog introduced you to ad blocking, which has been developing under the radar for the last few years, having reached a critical mass this year. According to a Reuters Institute Digital News Report, 39 per cent of the internet users in the UK and 47 per cent in the US are now using this software.
Battle lines have been drawn up between mobile operators and Apple on one side and publishers and media owners on the other. The last blog covered the major ad blocker, Ad Block Plus, rather generously defining what an ‘acceptable ad’ is, Read full story ›
Source: The Drum
