By Benjamin Cher

How do brands take on innovation? Is it through acqui-hires of a small nimble start-up or a structured corporate program to nurture it? That was an issue tackled during a panel session “Transforming Brands” at Innovfest Unbound 2017 in Singapore.

For Disney, where innovation is at the heart of the business, that is built around storytelling according to Robert Gilby, managing director, The Walt Disney Company, South East Asia. There it centralises innovation into small groups within the company.

“The way we go about it is to look for hubs or clusters of innovation and in the process create smaller groups Read full story ›

Source: The Drum