By Fred Graver

It’s a bad time to be a traditional advertiser, but it’s a GREAT time to be a marketer. The old “stop and watch this” model is gone, as producers and creators must interact with the audience in new and exciting ways. Being part of the conversation and integrating into the experience of the show creates major opportunities.

Social media is no longer an “add on.” It has to be at the heart of every show, and tools like Twitter offer many ways to move the social lever. As the global creative lead for TV at Twitter, I work Read full story ›

Source: The Drum