By Nick Gill

Recovering from bankruptcy is the easy part.

There have been plenty of resurrection stories down the years with some big names surviving because of their importance to the national economy – American Airlines, General Motors.

Or those brands that survive and learn from it, coming back stronger and better with a renewed energy, work ethic and a revitalised core that is true to the brand, business and customer – Chrysler, Jeep, Aston Martin (several times now).

Then there are are brands that have come back from a seemingly never-ending downward spiral in results because of smart leadership changes, strategy changes, product changes and Read full story ›

Source: The Drum