How the BBC is using programmatic to promote the launch of its digital video store
BBC Store, which launches today (5 November), is operated by the broadcaster’s commercial arm BBC Worldwide and enables viewers to buy, download and keep digital copies of current BBC programmes including Sherlock, Doctor Who and David Attenborough’s natural history documentaries, as well as recent hits like The Fall and classic shows from the BBC archive.
The service will launch with 7,000 hours of content with an additional 50% to be added over the coming year at around 50-70 hours per week. Just 10% of the BBC’s archive has been made available previously so BBC Store will offer the most comprehensive collection Read full story ›
Source: Marketing Week
