How The Economist injected digital into a 172-year-old magazine
By Jack Simpson
The Economist’s Iain Noakes, whose job title – Global Digital Acquisition Journey and Performance Director – clearly wouldn’t fit on a conventional business card, discussed how he helped inject tech into a 172-year-old magazine.
The first thing Noakes is keen to stress is that despite its recent efforts The Economist is not actually a digital brand.
“We’re platform agnostic,” he says. “We fit our content into whatever platform our readers are using.”
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Source: Marketing Week
