How the new EU data privacy laws change the kids and teens ad market forever
The coverage of the new EU data privacy legislation for kids in Europe mostly focused on the requirement of parents to approve kids signing up to social sites and services.
Almost everyone has missed the more profound impact: the new data laws will remove behavioural and programmatic advertising from the kids and teens media market across Europe.
In the US, the Children’s Online Privacy and Protection Act (COPPA) has required all online advertising to kids under-13 to be done without cookies or identifiers. This legislation happened about two years ago and pushed the mainstream adtech companies and platforms out of Read full story ›
Source: The Drum
