By Natalie Mortimer

American volunteer programme The Peace Corps has revamped its brand website and logo to position its “mission-driven” brand to appeal to future generations.

The 55-year old government run organisation wanted to build on its history but introduce a modern, fresh look to reflect how the world has changed since its inception.

The Peace Corps’ in-house creative team worked with Ogilvy Washington on the visual elements of the refreshed identity, which emphasises a ‘cleaner’ look. The updated logo includes key elements from the agency’s historic pre-existing logo—including the image of the dove, the American flag, and the US colours – but Read full story ›

Source: The Drum