How TNT's social strategy for Inside the NBA continues to evolve
Forget about the World Series.
The 2015-16 NBA season tips off tonight on TNT and that means E.J., Chuck, Shaq, and Kenny “The Jet” Smith” are back for the best mix of expert analysis and hijinks.
Hijinks are a key component to Inside the NBA’s success, and to capitalize on how fans react to Chuck and Shaq on social, Turner Sports has forged new partnerships ahead of this season with Dubsmash, Giphy, and BuzzFeed, among others.
These partnerships – aside from making things more fun for fans – are an effort to build on Turner’s strategy from years past:
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Source: The Drum
