By Steve Antoniewicz

Remember that nice Hawaiian shirt or that jacket that was almost a good fit? Chances are you didn’t set out to buy these delightful items or any of the others that are quickly consigned to the back of the wardrobe or the charity shop pile.

Somehow you became distracted during the retail experience and parted with your hard-earned in return for items that very soon you’ll barely be able to look at.

That kind of shopper regret is a phenomenon that clients often also experience when they go shopping for new agencies. Too many clients run a pitch process only Read full story ›

Source: The Drum