By Seb Joseph

The survey of 920 Mumsnet users ranked John Lewis top with 147 votes followed by Pizza Express (111) and Ikea (97).

Most (82%) respondents said it is very or quite important for high street retailers 83 to be family friendly, while 95% and 93% said the same for restaurants and supermarkets respectively.

Despite consumers having a clear view on what they want from family friendly brand, many are struggling to satisfy those demands. Two thirds (63%) of consumers feel brands need to work harder to appeal to families, an improvement on the 84% in 2011. Some 35% of respondents believe companies in Read full story ›

Source: Marketing Week