By Jennifer Faull

“The reason people don’t take chances or try to do something bold or different is because they are afraid. What are they afraid of? They’re afraid of losing their job. They’re afraid of not having money,” said Gerry Graf, Barton F. Graf 9000 founder, at Advertising Week New York during a session about bravery in advertising.

So how can fear be removed from the equation? Here are his suggestions:

“Keep the overhead low. Don’t get married. Don’t have children. Don’t have dependents. Don’t take out second mortgages. Try to pay for everything in cash. Follow the lead of Steve Jobs and stay Read full story ›

Source: The Drum