By Christopher Sugrue

“Silos” is a bit of marketing speak you hear a lot these days. Borrowed, for some reason, from the farming storage lexicon, this term crystallises the idea of departments within a company being cut off from one another. And, despite the omnipresence of social media today, social media departments remain among the most siloed of all.

It’s a vicious cycle. The challenge of proving their activities’ worth to the rest of the company is one of social media professionals’ biggest frustrations. Meanwhile, the c-suite is reluctant to allocate more budget to social for lack of a clear return on Read full story ›

Source: The Drum