By Morag Cuddeford-Jones

It may be an exaggeration to say that there are as many data platforms as there are grains of sand, but marketers often feel beached when working out which might be best for them.

As soon as a new marketing channel or way of exploiting an existing one emerges, a solution pops up to manage it. In some cases, it is the marketer that has generated it. Ed Armitage, ecommerce director at Waterstones, admits: “I might come up against a problem to solve and if my current tech doesn’t do it, I can talk to my vendor and they will build Read full story ›

Source: Marketing Week