By Jonathan Bacon

Hot weather can make people act in impulsive ways. Whether it is buying an ice cream, holding an impromptu barbecue or paying a visit to a local attraction, people are more inclined to engage with brands on the spur of the moment during the warm summer months.

It is not surprising, then, that as temperatures have soared to record levels in July, with further mercury-busting days forecast, brands are tapping into the feel-good factor and fighting for customer spend by experimenting with new vouchers and discount offers.

Moving into the second half of summer, it is not too late to take advantage Read full story ›

Source: Marketing Week