How to diffuse the threat of ad blocking
Research by PageFair and Adobe in August found an 82% annual increase in the number of UK internet users adopting ad blockers on a monthly basis. Usage has accelerated in the past couple of years, the report warned, and by next year the global loss of revenue because of ad blocking could reach $41.4bn (£26.8bn).
The storm clouds darkened further last month when Apple sanctioned the use of the software in its latest operating system. If reports are to be Read full story ›
Source: Marketing Week
