By Alicia Manji

Alicia Manji, TVC Group‘s head of lifestyle and luxury, has been working on global content campaigns at the communications agency for more than a decade. From Abu Dhabi to Zurich, she has helped deliver international campaigns for Louis Vuitton, BACARDÍ, King Digital, Ralph Lauren and Montblanc to name a few. Here, she shares with The Drum Network her top tips for driving coverage across continents.

There is no one-size-fits-all strategy for a global content campaign – what’s the key to planning?

It might sound obvious but you need to spend time looking at the brand and Read full story ›

Source: The Drum