By Jonathan Bacon

Market research is becoming ever more complex for businesses because of the rapid growth of customer data and the emergence of technologies that offer new ways to gather insight.

Yet despite these challenges, a new study of 100 UK companies by Research Now, commissioned by ResearchExchange.com and seen exclusively by Marketing Week, suggests that many brands are continuing to stick with their tried and trusted research partners rather than look for new solutions from specialist suppliers.

Andrew Barling, head of international research at coupons brand Groupon, says: “Personally, I want an agency that isn’t afraid to challenge me and say ‘is that Read full story ›

Source: Marketing Week