By Jono Marcus

A start-up client asked me the other day: “As a fellow SME operator, what do you look for in your agency figures?”

The first response of those in the creative industry, famous for promoting people into positions of senior management who have no financial training or grounding, would be: “Ask my Financial Director!”

Particularly as creative agencies operate in a slightly unusual way, versus your average business, as they are so reliant on a mixture of both retained client and project clients. But, on reflection, there are certain things you learn to look for when you have the agency profit and Read full story ›

Source: The Drum