How to lead creatively: Let people shine, build a decent culture and don’t lose sight of craft
Speaking at the #CEFutureLeaders event last week, held by Creative Equals in London to promote the growth of female creative leaders, agency creative leadership discussed the importance of allowing creatives to shine, the role of craft and how leaders can build the right culture within agencies.
Here, we share our three takeaways of what it takes to lead a creative team.
1. Build a culture that’s more than beanbags
Culture is not about beanbags and football tables, said Vicki Maguire, executive creative director at Valenstein & Fatt. Instead, it’s about building an environment that empowers and understands creatives.
“I’ve worked in a number of Read full story ›
Source: The Drum
