By Assaf Suprasky

Mobile advertising has exploded, with eMarketer estimating that marketers will spend $100bn on mobile ads in 2016, up from $69bn in 2015. With more and more dollars flowing in to mobile advertising, new ad opportunities have been placed under a microscope, resulting in companies like Apple and Google potentially enabling consumers to block mobile ads.

But rest easy – ad blocking won’t kill mobile advertising, just as it hasn’t killed display advertising. And in-app ads are a big part of the reason why mobile advertising will continue to thrive, no matter the regulatory and logistical challenges put in Read full story ›

Source: The Drum