By Tunç Berkman

Brands rarely talk about where and how their products are made but for us it’s a critical part of our brand challenge for two key reasons. In our home market we have a saying: ‘Turkish people can’t build’. By putting our factory at the heart of our message, we are challenging that misconception, demonstrating our world-class facilities and products as well as showcasing our local roots. It is also saying we understand your needs better than anyone else.

We shoot our TV ads at our facility, explain our marketing strategy to the entire workforce and when we launched our sponsorship of Read full story ›

Source: Marketing Week