How Tottenham Hotspur is using its NFL partnership to revolutionise the club
As Europe’s top clubs jostle for the attention of Asian audiences, Tottenham Hotspur is using its partnership with the behemoth marketing machine that is the NFL to redefine the in-stadium experience and inflate its fan base on the other side of the Atlantic.
The state of the art £750m stadium is due to open next August and will double as a venue for NFL games. From its own micro-brewery and bakery to the stadium’s specially-designed acoustics, the design for the 61,000-capacity venue has the potential to set a new precedent for a new era of sports stadia in the Read full story ›
Source: The Drum
