By Staff Writer

The aim of Unilever’s challenge was to empower young women in Brazil, one of the company’s biggest markets, by promoting female micro-entrepreneurship. The company wanted marketers to develop a plan that would not only connect young would-be entrepreneurs with role models, but also inspire them and provide practical guidance.

The idea that impressed the judges most was one that sought to subvert stereotypes of Brazilian women at the same time as providing them with an innovative platform for mentoring and networking.

Born out of the insight that 43 per cent of businesses in Brazil are run by women yet 95 per cent Read full story ›

Source: The Drum