By Jack Ford

Cart abandonment is a huge challenge for all e-commerce companies, but those in the travel industry suffer more than most, with the latest figures showing that over 80 per cent of visitors will leave a site without completing their reservation. Research shows that there’s a variety of reasons why people abandon their booking, from payment issues to needing to check with other travellers.

One tactic travel brands can use to keep shoppers engaged and reduce booking abandonment is On-Site Remarketing. This solution can identify the moment someone is lost or about to leave the website. It involves the use of on-screen Read full story ›

Source: The Drum