How virtual reality will bring brands further into our headspace, changing the way we work and play
AOL’s Arthur Tindsley explores how virtual reality will enable brands to make meaningful connections with customers.
It is now a case of when, not if, virtual reality (VR) will become mainstream. With the advent of more and more VR hardware, from Facebook’s Oculus Rift which just recently announced the availability and pricing of its headset, to Sony’s PlayStation VR and HTC’s Vive, VR is poised to be a platform that completely reinvents how we work, play, share and collaborate.
Consumer spending on VR hardware and software could reach $21.8bn by 2020, according to one report. That’s not to mention Microsoft’s augmented reality Read full story ›
Source: The Drum
